Assembly Passes Bill Targeting Surveillance Pricing

The New York Assembly has passed legislation aimed at banning so-called surveillance pricing, a practice that uses personal data to set individualized prices for goods and services. Supporters say the measure would prevent companies from using information such as browsing history, location data, and shopping habits to charge different customers different prices. The bill also […]

The New York Assembly has passed legislation aimed at banning so-called surveillance pricing, a practice that uses personal data to set individualized prices for goods and services. Supporters say the measure would prevent companies from using information such as browsing history, location data, and shopping habits to charge different customers different prices. The bill also requires disclosure when automated pricing systems are used.